Google Ads integration - Ortto Knowledge Base

Overview

When you connect to Google Ads you will be able to choose Google Ads as a data destination for your Ortto audiences, and update your Google Ads audiences from Ortto.

NOTE: Please allow up to one hour for your contacts to be imported into your Google Ads account.

Accessing Google Ads

To access the Zendesk data source, go to CDP > Data sources > + New data source > Advertising & Social > Google.

Selecting Google Ads as a new data source in Ortto.

Google prerequisites

This integration process requires having a Google Ads account.

Use of the journey and playbook actions associated with Google Ads is determined by your Ortto plan.

Connect from Ortto

To connect to Google Ads, follow these steps:

On the Data sources page, click New data source.
Under Advertising or All data sources, select Google, then Get started.
On Connect to Google, select your Data retention period, then click Sign in with Google.
Choose your Google account, then click Allow.
On Configure, select the advertising account you wish to use, then click Sync.
Click Done to exit the setup.

NOTE: You can connect multiple Google Ads accounts to your Ortto account.

How is the data synced from Ortto?

Once Google Ads is connected, you can select it as a destination for your Ortto audiences. This will send your Ortto audience to be added to your list of Google Ads audiences, as long as Destinations is enabled.

NOTE: Your Google Ads account must have write permissions (not read-only) to be able to select Google Ads as a destination.

To sync your Ortto audiences to Google Ads:

On the Audiences page, click on the audience you wish to sync to Google Ads.
In the left-hand details panel, under Destinations, click Edit.
Select Google Ads, then Save.

Ortto audiences synced to Google Ads will be added as customer list-type audience segments, and will be named with the prefix Ortto:.

In your Google Ads account, you will see the audience listed as Populating until Google Ads has finished processing the audience.

NOTE: If your audience contains less than 100 matched contacts, Google Ads will return a status of Too small to serve. Learn more about Google Ads audience segments in the Google Ads help documentation.

Other reasons for an audience appearing small may be due to Google Ads being unable to match customer data sent from Ortto, or the audience has not finished syncing. Learn more troubleshooting Google Ads.

Connecting Google Ads as a data source will not send any Google Ads data to Ortto.

Ongoing data sync

When an audience that you have configured to send to Google Ads is updated (people are added or removed), the updates are synced from Ortto to Google Ads.

In your Google Ads account, when audiences are updated they go back into the Populating state described under How is the data synced from Ortto?

Resynchronizing data

Audience updates are sent to Google Ads:

when the data source is reconnected after being disconnected, or
if Destinations is re-enabled after being disabled.

What does the data source add to my account?

Connecting Google Ads as a data source adds:

Google Ads as an audience destination,
Google Ads as a conversion destination,
Playbook and journey actions, and
Activity: Google lead ad submitted for lead form submissions:
- Use this activity in filters and merge tags. Learn more about using merge tags in Personalizing campaign content with Liquid.
- This activity can be sent to a destination (webhook).

Example use of Google activity merge tag in an email message

Learn more about using Google Ads in Ortto.

Access the Google Ads data source view

When a data source is connected, you are provided with a data source view. You can access its view via CDP > Data sources.

A data source’s view is the administration page where you can:

view and manage the data source in the left-hand details panel, and
under the relevant tabs on the right-hand side, view:
- an Overview of the data source,
- an Activity feed, and
- an Audience table, which displays the people imported from Help Scout.

Here's what you can do:

Rename the data source: Hover over the name > click the pencil icon > enter the new name > click anywhere on the page to save.
Disconnect the data source: Click Actions > Disconnect.
Configure if data source can modify CDP fields: If enabled, you can select the CDP fields the data source can overwrite.
Configure data retention: Set the activity data retention period.

Learn more about the data source view.

Learn more about the data source view under Managing data sources.

Using Google Ads

Integrating Google Ads in Ortto unlocks the ability to use Google as a data destination and Google Ads-specific actions in journeys.

Learn more about using Google Ads in Ortto.

Google activities

These activities are added to your Ortto account after integrating with Google.

Activity	Definiton
Ad clicked	This activity is recorded when an anonymous user clicks on an ad.
User Ad clicked	This activity is recorded when a known contact clicks on an ad.

Troubleshooting Google Ads

You can troubleshoot your Calendly data source in-app.

Learn more about troubleshooting Google Ads.