Using Magento 2 in Ortto

This page helps you discover how you can get the most out of your Magento 2 integration with Ortto’s filters, reports, dashboards, campaigns, and coupons.

Filters

The Magento 2 activities and person (contact or customer) fields that are added to your Ortto account can be used anywhere you can create a filter (such as in campaigns, to create an audience, or just to view a segment of people), as well as in reports and dashboards.

Use Magento 2 activities and person fields as filter conditions:

• To create playbook to nudge customers who have ordered once to order again.



• To create a journey based on when an abandoned cart activity occurs.



• To create an email or SMS campaign audience, to turn browsers into buyers and send window shoppers a reminder of the products they were most interested in.

• To view a segment of people on the People page, such as people who asked to be notified when a product is back in stock (a segment from which you can create an audience, send a campaign, export, or archive).

Email message widgets

When you create an email campaign or an email message within a journey or playbook, you can access a number of content widgets to customize your email message with Magento 2 data.

Choose from the following content widgets to drag and drop into your email message.

Then click Configure to set up the widget as you’d like it.

Reports

You can use Ortto’s powerful reports to gain insight into your Magento 2 customers cart, checkout, order, and waiting on stock activities.

Here are some ideas for creating Magento 2 reports.

• Visualize the impact of your advertising campaigns on revenue:
  1. On the Reports page, click New report.
  2. Under New report, choose a Pie type, then click Next.
  3. For the Metrics:
     1. add Attributed and Aggregate by Sum of attribute.
     2. choose Group by attribute Campaign name.
  4. Edit any of the default settings a required, then click Create to view your report.
• Find out how many people made a purchase after being notified that an item was back in stock:
  1. On the Reports page, click New report.
  2. Under New report, choose a Funnel type, then click Next.
  3. For the Metrics, add Back in stock and Ordered product for Magento 2.
  4. Edit any of the default settings a required, then click Create to view your report.

Learn more about reports in Working with reports.

Dashboards

Track your Magento 2 metrics and performance via Ortto’s dashboards. Customize a default dashboard to add Magento 2 reports or create a new dashboard with specific reports. Learn more about dashboards under Default data source dashboards.

Coupons

You can create a new coupon for Magento 2. Creating a coupon in Ortto syncs the coupon and its attributes to your Magento 2 account.

To create a coupon:

1. In the left-hand navigation drawer, click More  Coupons.
2. On the Coupons page, click New coupon.
3. Choose your Magento 2 account then configure the coupon as required.
4. Click Create.

Using Magento 2 coupons

Any coupons you create, or the default coupons added to your account, can be added to email and SMS campaigns.

• Add a coupon to an email message on the Design page by clicking and dragging the coupon widget into your message.
  • Click Configure in the coupon row and select Magento and the coupon you wish to use.
• Add a coupon to an SMS message on the Design page by clicking Add content > Coupon.
  • Once you have added the coupon element, the Coupon section will appear for you to select the coupon you wish to use.