WooCommerce activities and attributes

This page lists all default WooCommerce activities that are added to your Ortto account after integrating Ortto with WooCommerce when adding WooCommerce as a data source.

Added to cart

The WooCommerce added to cart activity is generated by Ortto when a customer adds products or navigates to their cart.

An Added to cart activity will trigger a Cart abandoned activity if the customer does not complete checkout for their cart. The customer does not need to have visited the cart page, the Cart abandoned will trigger when a user adds a product to the cart and ends their session (a period of 90 minutes) without checking out.

Attribute

Field type

Description

Title

Text

The title of the product.

Variant title

Text

The variant title.

SKU

Text

The product SKU.

Device

Text

The device used by the customer. e.g. Desktop.

Vendor

Text

The vendor of the product.

Collections

List (array of items)

Collections that the product belongs to.

Tags

List (array of items)

Tags related to the item.

Price

Currency

The price of the item added to cart.

Cart abandoned

The abandoned cart activity is generated by Ortto based on a customer having added to cart without checkout started having occurred after 90 minutes. The customer does not need to have visited the cart page, the Cart abandoned will trigger when a user adds a product to the cart and ends their session without checking out. They may still complete an order after 90 minutes so it is important to use this activity in conjunction with the Ordered product activity to determine if a recent cart is still in an abandoned state.

Attribute

Field type

Description

Abandoned checkout URL

URL

This is the URL to resume the abandoned checkout.

Line item names

List (array of items)

This is a list of items in the cart by name.

Shipping price

Currency

This is the cost of shipping.

Total weight

Number

This is the total weight of all items combined.

Subtotal price

Currency

The price of the order in the shop currency after discounts but before shipping, taxes, and tips.

Total line item price

Currency

The price of all of the line item prices added together.

Item count

Number

The total number of items.

Discount codes

List (array of items)

A list of discount codes applied to the cart.

Total discount

Currency

The total discount applied.

Currency

Text

The currency used.

Source

Text

The source of the order e.g. Web, POS, iPhone, and Android.

Referring site

URL

This is the URL of the referrer that brought the customer to your store. e.g. https://www.google.com/search?q=great+products

Collections

List (array of items)

This is a list of the collections relevant to items in the cart.

Tags

List (array of items)

This is a list of all the tags related to items in your cart.

Total price

Currency

This is the total price of the abandoned order.

Checkout abandoned

The checkout abandoned activity is generated by Ortto based on a customer starting a checkout and not completing an order after 90 minutes. They may still complete an order after 90 minutes so it is important to use this activity in conjunction with the Ordered product activity to determine if a recent checkout is still in an abandoned state.

Attribute

Field type

Description

Abandoned checkout URL

URL

This is the URL to resume the abandoned checkout.

Line item names

List (array of items)

This is a list of items in the cart by name.

Shipping price

Currency

This is the cost of shipping.

Total weight

Number

This is the total weight of all items combined.

Subtotal price

Currency

The price of the order in the shop currency after discounts but before shipping, taxes, and tips.

Total line item price

Currency

The price of all of the line item prices added together.

Item count

Number

The total number of items.

Discount codes

List (array of items)

A list of discount codes applied to the cart.

Total discount

Currency

The total discount applied.

Currency

Text

The currency used.

Source

Text

The source of the order e.g. Web, POS, iPhone, and Android.

Referring site

URL

This is the URL of the referrer that brought the customer to your store. e.g. https://www.google.com/search?q=great+products

Collections

List (array of items)

This is a list of the collections relevant to items in the cart.

Tags

List (array of items)

This is a list of all the tags related to items in your cart.

Total price

Currency

This is the total price of the abandoned order.

Back in stock

The back in stock activity is generated by Ortto when a customer has requested to be notified when a certain item is back in stock.

Attribute

Field type

Description

Title

Text

The title of the product that is back in stock.

Inventory quantity

Number

The inventory quantity of the product back in stock.

Variant title

Text

The title of the variant if applicable.

SKU

Text

The SKU of the product.

Vendor

Text

The vendor of the product.

Collections

List (array of items)

Collections that the product belongs to.

Tags

List (array of items)

Tags related to the item.

Price

Currency

The price of the item back in stock.

Checkout started

This activity occurs when the checkout process begins and the user is identified.

Attribute

Field type

Description

Line item names

List (array of items)

This is a list of items in the cart by name.

Shipping price

Currency

This is the cost of shipping.

Total weight

Number

This is the total weight of all items combined.

Subtotal price

Currency

The price of the order in the shop currency after discounts but before shipping, taxes, and tips.

Total line item price

Currency

The price of all of the line item prices added together.

Item count

Number

The total number of items.

Discount codes

List (array of items)

A list of discount codes applied to the cart.

Total discount

Currency

The total discount applied.

Currency

Text

The currency used.

Source

Text

The source of the order e.g. Web, POS, iPhone, and Android.

Referring site

URL

This is the URL of the referrer that brought the customer to your store. e.g. https://www.google.com/search?q=great+products

Collections

List (array of items)

This is a list of the collections relevant to items in the cart.

Tags

List (array of items)

This is a list of all the tags related to items in your cart.

Total price

Currency

This is the total price of the abandoned order.

Order created, Order modified, Order refunded

These activities are generated as the order status progresses between statuses. The order status URL gives the customer updates about the order and is generated by WooCommerce.

Attribute

Field type

Description

Order status URL

URL

This is the URL the customer can visit to check the status of their order.

Line item names

List (array of items)

This is a list of items in the cart by name.

Shipping price

Currency

This is the cost of shipping.

Total weight

Number

This is the total weight of all items combined.

Subtotal price

Currency

The price of the order in the shop currency after discounts but before shipping, taxes, and tips.

Total line item price

Currency

The price of all of the line item prices added together.

Item count

Number

The total number of items.

Discount codes

List (array of items)

A list of discount codes applied to the cart.

Total discount

Currency

The total discount applied.

Currency

Text

The currency used. E.g. USD

Source

Text

The source of the order e.g. Web, POS, iPhone, and Android.

Collections

List (array of items)

This is a list of the collections relevant to items in the cart.

Tags

List (array of items)

This is a list of all the tags related to items in your cart.

Total price

Currency

This is the total price of the abandoned order.

Price dropped

This activity occurs when a customer has either viewed a product, added to cart or started checkout without a purchase being made in the past 30 days.

Attribute

Field type

Description

Title

Text

The title of the product.

Inventory quantity

Number

The inventory quantity of the product back in stock.

Variant title

Text

The title of the variant selected if applicable.

SKU

Text

The product SKU.

Vendor

Text

The product vendor.

Collections

List (array of items)

This is a list of the collections relevant to items in the cart.

Tags

List (array of items)

This is a list of all the tags related to items in your cart.

Weight

Number

This is the total weight of all items combined.

Currency

Text

The currency used.

Price

Currency

This is the total price of the abandoned order.

Review created

This activity occurs when a customer creates a product review.

Attribute

Field type

Description

Reviewer name

Text

The name of the customer that submitted the review.

Reviewer email

Email

The email address of the customer that submitted the review.

Rating

Number

The rating submitted.

Verified

Boolean

The boolean value.

Product name

Text

The product name.

Product SKU

Text

The product SKU.

Product URL

Link

The URL to the product with the rating received.

Review modified

This activity occurs when a customer has modified their product review.

Attribute

Field type

Description

Reviewer name

Text

The name of the customer that submitted the review.

Reviewer email

Email

The email address of the customer that submitted the review.

Rating

Number

The rating submitted.

Verified

Boolean

The boolean value.

Product name

Text

The product name.

Product SKU

Text

The product SKU.

Product URL

Link

The URL to the product with the rating received.

Ordered product

Each product in an order generates an Ordered product activity. This allows you to visualize and filter based on individual products purchased.

Attribute

Field type

Description

Quantity

Number

The amount of the product ordered.

Total weight

Number

The weight of the total quantity of the order.

Title

Text

The title of the product.

Variant title

Text

The title of the variant selected if applicable.

SKU

Text

The product SKU.

Vendor

Text

The product vendor.

Price

Currency

The price of an individual product ordered. Does not take into account quantity.

Collections

List (array of items)

A list of the collections the product belongs to.

Tags

List (array of items)

The tags related to the product.

Viewed product

The viewed product activity is generated by Ortto when a known user views a product in your WooCommerce store. This activity is reliant on the Enable tracking script checkbox being ticket on the Ortto plugin page.

Attribute

Field type

Description

Title

Text

The title of the product.

Inventory quantity

Number

The inventory quantity of the product back in stock.

Variant title

Text

The title of the variant selected if applicable.

SKU

Text

The product SKU.

Device

Text

The device used by the customer. e.g. Desktop.

Vendor

Text

The product vendor.

Collections

List (array of items)

A list of the collections the product belongs to.

Tags

List (array of items)

The tags related to the product.

Price

Currency

The price of an individual product ordered. Does not take into account quantity.

Waiting on stock

The waiting on stock activity is generated by Ortto when a user requests to be notified when an item is back in stock. This activity requires Capture.js to be installed (be default it happens automatically) on your WooCommerce store and you to have switched on the "Waiting on stock" widget.

NOTE: By default, Waiting on stock activity data is retained for 90 days. By enabling data retention for the WooCommerce data source, you can extend the retention period for Waiting on stock. This will enable you to access a longer period of data to trigger a Back in stock notification for customers (such as via a journey or SMS campaign).

Attribute



Field type

Description

Title



Text

The title of the product.

Variant title



Text

The title of the variant selected if applicable.

SKU



Text

The product SKU.

Device



Text

The device used by the customer. e.g. Desktop, Mobile.

Vendor



Text

The product vendor.

Price



Currency

The price of an individual product ordered. Does not take into account quantity.

Collections



List (array of items)

A list of the collections the product belongs to.

Tags



List (array of items)

The tags related to the product.