System activities

Attributed

This activity is recorded when a conversion takes place. Learn more about attribution.

Entered audience

This activity is recorded when a contact becomes part of a specific audience.

Left audience

This activity is recorded when a contact is no longer part of a specific audience.

User session

This activity is recorded when a known contact visits your website/app.

Website session

This activity is recorded when an anonymous person visits your website/app.

Tag added

This activity is recorded when a tag is added to a contact.

Tag removed

This activity is recorded when a tag is removed from a contact.

Sent email

This activity is recorded when has been successfully sent from our system to a recipient's email server.

Received email

This activity is recorded when the recipient's email server has accepted the email sent from our system.

Opened email

This activity is recorded when the recipient opens the email.

Clicked email

This activity is recorded when the recipient has clicked on a link within the email. We record one activity per link click.

Reacted to email

This activity is recorded when the contact reacts to the email through the reactions element.

Forwarded email

This activity is recorded when the contact has forwarded the email to another person through the forward footer link.

Viewed email online

This activity is recorded when the contact views the email online through the view online footer link.

Bounced email

This activity is recorded when the contact bounces. Learn more about bounces.

Deferred email

This activity is recorded when the recipient’s mail server has temporarily refused delivery. Learn more about deferred emails.

Invalid email

This activity is recorded when the email cannot be sent. Learn more about invalid emails.

Abuse reported

This activity is recorded when a contact marks your email as spam.

Subscribed to email

This activity is recorded when a contact subscribes to receive emails.

Unsubscribed from email

This activity is recorded when a contact unsubscribes from receiving emails.

Unsubscribed from email audience

This activity is recorded when a contact unsubscribes from a specific email audience.

Subscribed to email audience

This activity is recorded when a contact subscribes to a specific email audience.

Sent SMS

This activity is recorded when an SMS message has been successfully sent.

Delivered SMS

This activity is recorded when the recipient's mobile carrier has accepted the SMS message.

Clicked SMS

This activity is recorded when the contact has clicked on a link within the SMS message.

Replied to SMS

This activity is recorded when the contact has replied to the SMS message.

Responded to an SMS survey

This activity is recorded when the contact has responded to a survey sent via SMS.

Responded to an SMS NPS

This activity is recorded when the contact has responded to an NPS sent via SMS.

Bounced SMS

This activity is recorded when an SMS message sent to a user bounces. Learn more about SMS bounces.

Deferred SMS

This activity is recorded when the delivery of an SMS message is deferred, typically due to temporary issues with the recipient's carrier.

Invalid SMS

This activity is recorded when the SMS cannot be sent. Learn more about invalid emails.

SMS abuse reported

This activity is recorded when a contact reports an SMS message as spam or abuse.

Subscribed to SMS

This activity is recorded when a contact subscribes to receive SMS messages.

Unsubscribed from SMS

This activity is recorded when a contact unsubscribes from receiving SMS messages.

Subscribed to SMS audience

This activity is recorded when a contact subscribes to a specific SMS audience.

Unsubscribed from SMS audience

This activity is recorded when a contact unsubscribes from a specific SMS audience.

SMS consent requested

This activity is recorded when consent for SMS communication is requested from a contact.

SMS consent failed

This activity is recorded when a contact fails to give consent for SMS communication.

Started journey

This activity is recorded when a contact starts a journey.

Left journey

This activity is recorded when a contact exits a journey.

Succesful journey action

This activity is recorded when a contact successfully completes an action within a journey.

Failed journey action

This activity is recorded when a user fails to complete an action within a journey.

Entered playbook

This activity is recorded when a contact enters a playbook.

Left playbook

This activity is recorded when a contact exits a playbook.

Succesful playbook action

This activity is recorded when a contact successfully completes an action within a playbook

Failed playbook action

This activity is recorded when a user fails to complete an action within a playbook.

Shown widget

This activity is recorded when a widget is displayed to a user.

Dismissed widget

This activity is recorded when a user dismisses a widget.

Qualified for widget

This activity is recorded when a contact meets the criteria to be shown a widget in a journey.

Clicked widget

This activity is recorded when a user clicks on a widget.

Submitted widget form

This activity is recorded when a contact submits a form within a widget.

Responded to widget survey

This activity is recorded when a contact responds to a survey within a widget.

Submitted NPS

This activity is recorded when a contact submits an NPS survey within a widget.

Watched widget video

This activity is recorded when a user watches a video within a widget.

Spun widget wheel

This activity is recorded when a user spun a wheel within a widget. Learn more about spin the wheel capture widgets.

Redeemed discount

This activity is recorded when a contact redeemed a discount within a widget.

Conversation opened

This activity is recorded when a user starts a new conversation.

Conversation assigned

This activity is recorded when a conversation is assigned to an agent.

Conversation closed

This activity is recorded when a conversation is marked as closed.

Conversation snoozed

This activity is recorded when a conversation is marked as snoozed.

Conversation rated

This activity is recorded when a user rates a conversation.

Conversation marked as spam

This activity is recorded when an agent marks a conversation as spam.

Voice call started

This activity is recorded when a call is initiated with a user.

Voice call ended

This activity is recorded when a call with a user ends.

Conversation tagged

This activity is recorded when a tag is added to a conversation.

Conversation untagged

This activity is recorded when a tag is removed from a conversation.

Saved reply used

This activity is recorded when a saved reply is used in a conversation.

AI message used

This activity is recorded when an AI-generated message is used in a conversation.

Article feedback submitted

This activity is recorded when a user submitted feedback on an article.