System activities
Overview
This article lists all the system activities automatically added to your Ortto account, along with their definitions. It helps you understand when each activity is triggered and whether you want to sync them to a destination webhook or Salesforce.
System activity definitions
General activities
Activity | Definition |
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Attributed | This activity is recorded when a conversion takes place. Learn more about attribution. |
Entered audience | This activity is recorded when a contact becomes part of a specific audience. |
Left audience | This activity is recorded when a contact is no longer part of a specific audience. |
User session | This activity is recorded when a known contact visits your website/app. |
Website session | This activity is recorded when an anonymous person visits your website/app. |
Tag added | This activity is recorded when a tag is added to a contact. |
Tag removed | This activity is recorded when a tag is removed from a contact. |
Email activities
Activity | Definition |
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Sent email | This activity is recorded when has been successfully sent from our system to a recipient's email server. |
Received email | This activity is recorded when the recipient's email server has accepted the email sent from our system. |
Opened email | This activity is recorded when the recipient opens the email. |
Clicked email | This activity is recorded when the recipient has clicked on a link within the email. We record one activity per link click. |
Reacted to email | This activity is recorded when the contact reacts to the email through the reactions element. |
Forwarded email | This activity is recorded when the contact has forwarded the email to another person through the forward footer link. |
Viewed email online | This activity is recorded when the contact views the email online through the view online footer link. |
Bounced email | This activity is recorded when the contact bounces. Learn more about bounces. |
Deferred email | This activity is recorded when the recipient’s mail server has temporarily refused delivery. Learn more about deferred emails. |
Invalid email | This activity is recorded when the email cannot be sent. Learn more about invalid emails. |
Abuse reported | This activity is recorded when a contact marks your email as spam. |
Subscribed to email | This activity is recorded when a contact subscribes to receive emails. |
Unsubscribed from email | This activity is recorded when a contact unsubscribes from receiving emails. |
Unsubscribed from email audience | This activity is recorded when a contact unsubscribes from a specific email audience. |
Subscribed to email audience | This activity is recorded when a contact subscribes to a specific email audience. |
SMS activities
Activity | Definition |
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Sent SMS | This activity is recorded when an SMS message has been successfully sent. |
Delivered SMS | This activity is recorded when the recipient's mobile carrier has accepted the SMS message. |
Clicked SMS | This activity is recorded when the contact has clicked on a link within the SMS message. |
Replied to SMS | This activity is recorded when the contact has replied to the SMS message. |
Responded to an SMS survey | This activity is recorded when the contact has responded to a survey sent via SMS. |
Responded to an SMS NPS | This activity is recorded when the contact has responded to an NPS sent via SMS. |
Bounced SMS | This activity is recorded when an SMS message sent to a user bounces. Learn more about SMS bounces. |
Deferred SMS | This activity is recorded when the delivery of an SMS message is deferred, typically due to temporary issues with the recipient's carrier. |
Invalid SMS | This activity is recorded when the SMS cannot be sent. Learn more about invalid emails. |
SMS abuse reported | This activity is recorded when a contact reports an SMS message as spam or abuse. |
Subscribed to SMS | This activity is recorded when a contact subscribes to receive SMS messages. |
Unsubscribed from SMS | This activity is recorded when a contact unsubscribes from receiving SMS messages. |
Subscribed to SMS audience | This activity is recorded when a contact subscribes to a specific SMS audience. |
Unsubscribed from SMS audience | This activity is recorded when a contact unsubscribes from a specific SMS audience. |
SMS consent requested | This activity is recorded when consent for SMS communication is requested from a contact. |
SMS consent failed | This activity is recorded when a contact fails to give consent for SMS communication. |
Journeys & Playbook activities
Activity | Definition |
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Started journey | This activity is recorded when a contact starts a journey. |
Left journey | This activity is recorded when a contact exits a journey. |
Succesful journey action | This activity is recorded when a contact successfully completes an action within a journey. |
Failed journey action | This activity is recorded when a user fails to complete an action within a journey. |
Entered playbook | This activity is recorded when a contact enters a playbook. |
Left playbook | This activity is recorded when a contact exits a playbook. |
Succesful playbook action | This activity is recorded when a contact successfully completes an action within a playbook |
Failed playbook action | This activity is recorded when a user fails to complete an action within a playbook. |
Capture activities
Activity | Definition |
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Shown widget | This activity is recorded when a widget is displayed to a user. |
Dismissed widget | This activity is recorded when a user dismisses a widget. |
Qualified for widget | This activity is recorded when a contact meets the criteria to be shown a widget in a journey. |
Clicked widget | This activity is recorded when a user clicks on a widget. |
Submitted widget form | This activity is recorded when a contact submits a form within a widget. |
Responded to widget survey | This activity is recorded when a contact responds to a survey within a widget. |
Submitted NPS | This activity is recorded when a contact submits an NPS survey within a widget. |
Watched widget video | This activity is recorded when a user watches a video within a widget. |
Spun widget wheel | This activity is recorded when a user spun a wheel within a widget. Learn more about spin the wheel capture widgets. |
Redeemed discount | This activity is recorded when a contact redeemed a discount within a widget. |
Google Ad activities
Activity | Definition |
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Ad clicked | This activity is recorded when an anonymous user clicks on an ad. |
User Ad clicked | This activity is recorded when a known contact clicks on an ad. |
Talk activities
Activity | Definition |
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Conversation opened | This activity is recorded when a user starts a new conversation. |
Conversation assigned | This activity is recorded when a conversation is assigned to an agent. |
Conversation closed | This activity is recorded when a conversation is marked as closed. |
Conversation snoozed | This activity is recorded when a conversation is marked as snoozed. |
Conversation rated | This activity is recorded when a user rates a conversation. |
Conversation marked as spam | This activity is recorded when an agent marks a conversation as spam. |
Voice call started | This activity is recorded when a call is initiated with a user. |
Voice call ended | This activity is recorded when a call with a user ends. |
Conversation tagged | This activity is recorded when a tag is added to a conversation. |
Conversation untagged | This activity is recorded when a tag is removed from a conversation. |
Saved reply used | This activity is recorded when a saved reply is used in a conversation. |
AI message used | This activity is recorded when an AI-generated message is used in a conversation. |
Knowledge base activities
Activity | Definition |
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Article feedback submitted | This activity is recorded when a user submitted feedback on an article. |