Feature limits

Some Ortto features have set limits which are documented below. The limits are subject to change, and could change at any time.

If you reach a limit you will usually be notified by a user interface (UI) message. Depending on the limit you have reached, you may be able to increase the limit by upgrading your Ortto plan.

You can find data retention limits under Ortto’s Data retention policy.

Plan-dependent limits

Feature Aspect Limit

Dashboards

Number of dashboards

Reports

Number of reports

Campaigns

Number of campaigns

Widgets

Number of widgets

People

Number of people (contacts) in your customer data platform (CDP)

Audiences

Number of audiences in your CDP

Custom activities

Number of custom activities

Feature-specific limits

Feature Aspect Limit

Dashboards

Reports per dashboard

30

People

Number of custom fields

100

Organizations

Number of people linked to an organization

50

Number of custom fields

25

Campaign-specific limits

Feature Aspect Limit

SMS

Rate limit (number of SMS messages sent per second)

SMS is only available to customers on Professional, Business or Enterprise plans.

The rate limit depends on how many numbers you have purchased and the region from which you are sending SMS messages. View your limit via Setup  SMS  SMS limits and fallback.

Playbooks

Total amount of messages

No limit

Total amount of messages switched ON

50

Total amount of actions

10

Actions are only available to customers on Professional, Business or Enterprise plans.

Journeys

Total amount of shapes

100

Email shapes

No individual limit (included in total shape limit)

SMS shapes

Action shapes

Delay shapes

Condition shapes

Split shapes

Filter shapes

20

Filter limits

Feature Aspect Limit

Filter

Total conditions per filter

50

Total activity conditions per filter

15

Activity limits

Feature Aspect Limit

Website session and user session tracking

Pages tracked per session

50

Minimum session time out

15 minutes

Maximum session time out

12 hours

Attribution

Maximum attribution window

14 days

Data retention

Activity data retention period