Feature limits
Some Ortto features have set limits which are documented below. The limits are subject to change, and could change at any time.
If you reach a limit you will usually be notified by a user interface (UI) message. Depending on the limit you have reached, you may be able to increase the limit by upgrading your Ortto plan.
You can find data retention limits under Ortto’s Data retention policy.
Plan-dependent limits
| Feature | Aspect | Limit |
|---|---|---|
Dashboards |
Number of dashboards |
|
Reports |
Number of reports |
|
Campaigns |
Number of campaigns |
|
Widgets |
Number of widgets |
|
People |
Number of people (contacts) in your customer data platform (CDP) |
|
Audiences |
Number of audiences in your CDP |
|
Custom activities |
Number of custom activities |
Feature-specific limits
| Feature | Aspect | Limit |
|---|---|---|
Dashboards |
Reports per dashboard |
30 |
People |
Number of custom fields |
100 |
Organizations |
Number of people linked to an organization |
50 |
Number of custom fields |
25 |
|
Capture widgets |
Number of fields in a form widget |
50 |
Number of fields in a tracked form |
50 |
Campaign-specific limits
| Feature | Aspect | Limit |
|---|---|---|
SMS |
Rate limit (number of SMS messages sent per second) |
SMS is only available to customers on Professional, Business or Enterprise plans. |
Playbooks |
Total amount of messages |
No limit |
Total amount of messages switched ON |
50 |
|
Total amount of actions |
10 Actions are only available to customers on Professional, Business or Enterprise plans. |
|
Journeys |
Total amount of shapes |
100 |
Email shapes |
No individual limit (included in total shape limit) |
|
SMS shapes |
||
Action shapes |
||
Delay shapes |
||
Condition shapes |
||
Split shapes |
||
Filter shapes |
20 |
Filter limits
| Feature | Aspect | Limit |
|---|---|---|
Filter |
Total conditions per filter |
50 |
Total activity conditions per filter |
15 |
Activity limits
| Feature | Aspect | Limit |
|---|---|---|
Website session and user session tracking |
Pages tracked per session |
50 |
Minimum session time out |
15 minutes |
|
Maximum session time out |
12 hours |
|
Attribution |
Maximum attribution window |
14 days |
Data retention |
Activity data retention period |
|
Audience data retention (retention audiences) |