Feature limits

Some Ortto features have set limits which are documented below. The limits are subject to change, and could change at any time.

If you reach a limit you will usually be notified by a user interface (UI) message. Depending on the limit you have reached, you may be able to increase the limit by upgrading your Ortto plan.

You can find data retention limits under Ortto’s Data retention policy.

Plan-dependent limits

Feature	Aspect	Limit
Dashboards	Number of dashboards	Depends on your Ortto plan inclusions
Reports	Number of reports
Campaigns	Number of campaigns
Widgets	Number of widgets
People	Number of people (contacts) in your customer data platform (CDP)
Audiences	Number of audiences in your CDP
Custom activities	Number of custom activities

Feature

Aspect

Limit

Dashboards

Number of dashboards

Depends on your Ortto plan inclusions

Reports

Number of reports

Campaigns

Number of campaigns

Widgets

Number of widgets

People

Number of people (contacts) in your customer data platform (CDP)

Audiences

Number of audiences in your CDP

Custom activities

Number of custom activities

Feature-specific limits

Feature	Aspect	Limit
Dashboards	Reports per dashboard	30
People	Number of custom fields	100
Organizations	Number of people linked to an organization	3000
Number of custom fields	25
Capture widgets	Number of fields in a form widget	50
Number of fields in a tracked form	50

Feature

Aspect

Limit

Dashboards

Reports per dashboard

People

Number of custom fields

100

Organizations

Number of people linked to an organization

3000

Number of custom fields

Capture widgets

Number of fields in a form widget

Number of fields in a tracked form

Campaign-specific limits

Feature	Aspect	Limit
SMS	Rate limit (number of SMS messages sent per second)	The rate limit depends on how many numbers you have purchased and the region from which you are sending SMS messages. View your limit via Settings SMS SMS limits and fallback.
Playbooks	Total amount of messages	No limit
Total amount of messages switched ON	50
Total amount of actions	10
Journeys	Total amount of shapes	100
Email shapes	No individual limit (included in total shape limit)
SMS shapes
Action shapes
Delay shapes
Condition shapes
Split shapes
Filter shapes	20

Feature

Aspect

Limit

SMS

Rate limit (number of SMS messages sent per second)

The rate limit depends on how many numbers you have purchased and the region from which you are sending SMS messages. View your limit via Settings SMS SMS limits and fallback.

Playbooks

Total amount of messages

No limit

Total amount of messages switched ON

Total amount of actions

Journeys

Total amount of shapes

100

Email shapes

No individual limit (included in total shape limit)

SMS shapes

Action shapes

Delay shapes

Condition shapes

Split shapes

Filter shapes

Filter limits

Feature	Aspect	Limit
Filter	Total conditions per filter	50
Total activity conditions per filter	15

Feature

Aspect

Limit

Filter

Total conditions per filter

Total activity conditions per filter

Activity limits

Feature	Aspect	Limit
Website session and user session tracking	Pages tracked per session	50
Minimum session time out	15 minutes
Maximum session time out	12 hours
Attribution	Maximum attribution window	14 days
Data retention	Activity data retention period	Depends on your Ortto plan inclusions
Audience data retention (retention audiences)	Depends on your Ortto plan inclusions

Feature

Aspect

Limit

Website session and user session tracking

Pages tracked per session

Minimum session time out

15 minutes

Maximum session time out

12 hours

Attribution

Maximum attribution window

14 days

Data retention

Activity data retention period

Depends on your Ortto plan inclusions

Audience data retention (retention audiences)

Depends on your Ortto plan inclusions