Data retention policy

Ortto has limits on how long it stores data, depending on what that data is.

For activities, learn more about their data retention when configuring individual data sources.

Reports

Report type Retention period

Hourly reports

90 days

Daily reports

5 years

Cohorts

2 years

Performance reports

Report type Retention period

Audience performance

3 years

Campaigns performance

3 years

Playbooks performance

3 years

People, organization and all other data

All other data is stored for the lifetime of your plan with Ortto. If your account is cancelled or terminated, your data is automatically securely deleted after 29 days.