Creating a new audience

You can create a new audience from either:

Creating from a filter

To create a new audience from a filter:

  1. One the People page, click Filter.

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  2. Use filters to find the segment of people you want to save as an audience. Note that people who meet this filter criteria will be added to the audience immediately and anyone that matches in the future will also enter.

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  3. Select "Save as audience". Give the audience a name, pick an icon that reminds you of the meaning and select whether to include the audience in the email preference center for your subscribers. You can also select to sync the audience with Facebook Ads and Google Ads (if connected).

    Changes to Google Ads audiences (such as if an audience member enters or exits the audience as a result of actions in a Journey or Playbook) are synced in Autopilot every 30 minutes.
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  4. Click OK to create the audience. To see the audience navigate to Audiences.

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Creating from the audiences page

To create a new audience from the Audiences page:

  1. On the Audiences page, click New audience.

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  2. Use filters to find the segment of people you want to save as an audience. Note that people who meet this filter criteria will be added to the audience immediately and anyone that matches in the future will also enter.

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  3. Click Next. Give the audience a name and select a memorable icon. You can also decide whether to add the audience to the email preference center and to sync the audience with Facebook Ads and Google Ads (if connected).

    Changes to Google Ads audiences (such as if an audience member enters or exits the audience as a result of actions in a Journey or Playbook) are synced in Autopilot every 30 minutes.
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  4. Click Create to complete the audience setup.