Common deliverability issues and how to resolve them

Overview

Following deliverability best practices helps ensure strong inbox placement. However, some unique scenarios may still cause unexpected issues. This article highlights common problems and provides tips on how to resolve or avoid them. For best results, combine these tips with standard deliverability practices.

Troubleshooting deliverability issues

When unexpected problems arise, answering the following questions can help identify the problem source:

• What is the problem that is occurring and and what is the desired outcome?
• When did the problem first occur?
• What activities and changes in sending patterns occurred leading up to the problem?
• Are all deliverability best practices being followed?

In most situations, a missing best practice is the key to resolving the deliverability issue.

In less common instances, there could be a different issue occurring, these can be one of the following:

• Domain reputation issues.
• Inconsistent volume spikes.
• Restarting email campaigns after a sending gap.
• Accidental email sends.
• Domain/IP warming issues.

Getting additional support

For any issues, the Ortto support team is available to provide guidance and escalate complex cases to the deliverability team as needed.