Email suppression list

Overview

An email suppression list is used to store a list of contact email addresses that are considered suppressed, meaning that email messages cannot be sent to the listed addresses.

Accessing email suppression list

To access the email suppression list page, go to Settings > Customer data > Email suppression list.

Managing email suppression list

The email suppression list page allows users to:

• Create an email suppression list
• View the email suppression list
• Remove an email from the suppression list
• Export the suppression list

Email suppression list methods

An email address can be added to the suppression list either directly from the Email suppression list page, or via a journey action (Archive & suppress), or by meeting an associated criteria in your sunset policy.

Key points about suppression list management

Archiving and unsubscribing

Adding an email address to the suppression list does not automatically archive or unsubscribe the associated person in your CDP. This action solely prevents further communication to that address.

Deleting contacts

Deleting a contact whose email address is on the suppression list will not automatically remove their email address from the suppression list. These actions are independent of each other.

Permission requirements

Only users with Admin roles or custom user roles with suppression list permissions can manage the suppression list. This ensures controlled access to sensitive contact information.

Storage limitations

The suppression list has a capacity limit of 2 times your account's contact limit. For example, an account with a contact limit of 20,000 contacts can store up to 40,000 suppressed email addresses.

Account contact limit

If a contact is present in both your CDP and the suppression list, they will still contribute to your total account contact limit. If you prefer these contacts not to be included in your account's contact limit, you must remove them from the CDP.

Create an email suppression list

1. Navigate to the Email suppression list
2. Once you're on the Email suppression list page, you have two options for adding people to the suppression list:

Import from CSV

1. Click on the Import CSV option to create a list from a CSV, XLS, or XLSX file.
2. Follow the provided instructions to upload your file.
3. Ensure your file format is compatible and contains the necessary information.

Manually add emails

1. Alternatively, select the Add emails option.
2. Enter one or more email addresses manually.
3. Separate each email address with a comma to create a list.

View the email suppression list

When reviewing the email suppression list, entries are accompanied by values in the Reason and Date columns, providing insights into how and when a contact was added to the list.

Reason

• Email added manually by <user>: Indicates that a specific user manually added the email address using the Add emails option within the system.
• Imported CSV by <user>: Denotes that the entry was added through a CSV import, with the specified user responsible for the action.
• Journey action: <Journey name>: Signifies that the contact was added as a consequence of an Archive action within a linked journey. This action is typically set to Archive & suppress contacts.
• Sunset policy: Indicates that the entry resulted from an action performed in accordance with the Sunset policy, typically involving the suppression of contacts.
• Hard bounce: The email address hard-bounced at least once. Learn more about bounces.
• Spam report: The recipient has previously reported one of your emails as spam.

Viewing entries

To streamline your viewing experience, you can filter entries based on one or more reasons. Simply click on the Filter option and select/deselect the reasons you wish to view.

Date

The Date column displays the timestamp for when the contact was added to the suppression list.

Remove an email from the suppression list

To eliminate an entry from the email suppression list, follow these steps:

Individual entry removal

1. Locate the entry you wish to remove and click on the more icon (...) beside it.
2. From the dropdown menu, select Remove from list.

Bulk removal

1. Alternatively, select the Checkbox next to one or more entries.
2. Then, click on Remove from list to remove all selected entries simultaneously.

Removing from profile view

1. When viewing a person's profile, if their email address is on the suppression list, you'll notice a red banner indicating this status.
2. Simply click on Remove email from list within the banner to remove the email address from the suppression list.

Export list

To export the list of emails on the suppression list, follow these steps:

1. Navigate to the Email suppression list
2. Select the … next to Add emails
3. Select Export list.