SMS preference center
Overview
The SMS preference center lets you customize the content of Ortto’s web pages for SMS subscription preferences. These pages are accessible when a recipient clicks the opt-out link at the end of an SMS message sent from an SMS or journey campaign.
Learn more about adding audiences to the sms preference center.
Accessing the SMS preference center
To access the SMS preference center page, navigate to Settings > Channels > SMS > Preference center.
Managing the SMS preference center
The SMS preference center page allows users to:
Configure the home web page content
This web page appears when you click the link labeled with SMS opt-out method at the end of each Ortto SMS message. It includes any audiences set up to appear in Ortto's SMS preference center.
Update content
- Navigate to SMS preference center.
- Expand the Home section.
- Update the Message text box with your desired text.
- Use formatting options to adjust text size, alignment (left, center, right), and bold text.
Insert elements
- Insert a link: Click to insert a link, specify the link title, and enter the URL.
- Insert an emoji: Click to insert an emoji from the popup
- Insert a field or activity attribute value (merge tag): Select the item or attribute, complete the options, and click Save to insert it.
Manage audiences
- Edit the default All SMS messages option or reorder other audience options in the audiences section.
Customize buttons and messages
- Edit the text of the default Save button and the message that appears when preferences are updated.
Click Save at the bottom right corner of the page to apply your changes.
NOTE: When choosing an activity attribute as your merge tag:
- We'll use the most recent activity for that contact.
- For journey SMS message edits with entry criteria like
X activity occurs, we'll use the activity that triggered entry into the journey, even if more activities have happened since then. - The activity must be within the last 30 days to be accessible. If you need the value beyond this period, we suggest saving it to a custom field and using that as your merge tag instead.
NOTE: Audience options will only appear if they are set up in the relevant audience view's Setup section. You cannot reorder audience options above the All SMS messages option, as it must remain at the top of the list.
Configure the opted-out web page content
This web page appears after you disable the "All SMS messages" option on the Home web page and click its save/submit button. It prompts recipients to select from standard feedback options.
Update content
- Navigate to SMS preference center > Status.
- Expand the Opt-out section.
- Update the Message text box with your desired text.
- Use formatting options to adjust text size, alignment (left, center, right), and bold text.
Insert elements
- Insert a link: Click to insert a link, specify the link title, and enter the URL.
- Insert an emoji: Click to insert an emoji from the popup
- Insert a field or activity attribute value (merge tag): Select the item or attribute, complete the options, and click Save to insert it.
Text translation
For Text translation, select the language for text and links appearing below Submit on this page.
Click Save at the bottom right corner of the page to apply your changes.
NOTE: When choosing an activity attribute as your merge tag:
- We'll use the most recent activity for that contact.
- For journey SMS message edits with entry criteria like
X activity occurs, we'll use the activity that triggered entry into the journey, even if more activities have happened since then. - The activity must be within the last 30 days to be accessible. If you need the value beyond this period, we suggest saving it to a custom field and using that as your merge tag instead.
Configure the opted-in web page content
This web page appears after clicking the resubscribe link on the opted-out page.
Update content
- Navigate to SMS preference center > Status.
- Expand the Opt-in section.
- Update the Message text box with your desired text.
- Use formatting options to adjust text size, alignment (left, center, right), and bold text.
Insert elements
- Insert a link: Click to insert a link, specify the link title, and enter the URL.
- Insert an emoji: Click to insert an emoji from the popup
- Insert a field or activity attribute value (merge tag): Select the item or attribute, complete the options, and click Save to insert it.
Add an image
- Click the Upload icon in the GIF options section.
- Drag and drop your Image file into the upload an image dialog.
- Alternatively, click the link to browse for your image file on your computer.
- Replace or remove an existing image as needed.
Click Save at the bottom right corner of the page to apply your changes.
NOTE: When choosing an activity attribute as your merge tag:
- We'll use the most recent activity for that contact.
- For journey SMS message edits with entry criteria like
X activity occurs, we'll use the activity that triggered entry into the journey, even if more activities have happened since then. - The activity must be within the last 30 days to be accessible. If you need the value beyond this period, we suggest saving it to a custom field and using that as your merge tag instead.
Configure the thanks (opted-out feedback) web page content
This page appears after selecting a feedback option on the opted-out page and clicking Submit.
Update content
- Navigate to SMS preference center > Thanks.
- Expand the Opt-in section.
- Update the Message text box with your desired text.
- Use formatting options to adjust text size, alignment (left, center, right), and bold text.
Insert elements
- Insert a link: Click to insert a link, specify the link title, and enter the URL.
- Insert an emoji: Click to insert an emoji from the popup
- Insert a field or activity attribute value (merge tag): Select the item or attribute, complete the options, and click Save to insert it.
Add an image
- Click the Upload icon in the GIF options section.
- Drag and drop your Image file into the upload an image dialog.
- Alternatively, click the link to browse for your image file on your computer.
- Replace or remove an existing image as needed.
Click Save at the bottom right corner of the page to apply your changes.
NOTE: When choosing an activity attribute as your merge tag:
- We'll use the most recent activity for that contact.
- For journey SMS message edits with entry criteria like
X activity occurs, we'll use the activity that triggered entry into the journey, even if more activities have happened since then. - The activity must be within the last 30 days to be accessible. If you need the value beyond this period, we suggest saving it to a custom field and using that as your merge tag instead.