Working with campaigns

Ortto’s campaigns is a powerful feature that allows you to keep your audiences of subscribers and customers engaged with your business, by:

• welcoming new subscribers,
• converting subscribers into customers,
• onboarding new customers, as well as expanding existing ones,
• recovering abandoned carts,
• getting more reviews from VIP customers to build awareness, and
• updating your audiences with relevant announcements, promotions, product catalogs, and newsletters.

Access the campaigns page

To access Ortto’s Campaigns page:

1. Ensure you are signed in to Ortto.
2. On this page, you can manage all aspects of your campaigns in Ortto, including the ability to:
   • create a new campaign, which includes:
     • an email campaign,
     • a playbook campaign,
     • an SMS campaign, and
     • a journey campaign.
   • manage campaigns, which includes:
     • viewing a campaign,
     • customizing your email footer,
     • email forward for recipients,
     • personalizing campaign content with Liquid,
     • making journey and playbook campaign emails transactional,
     • matching activity attributes in journeys
     • understanding journey exit reasons
     • sending playbook messages on specific days, and
     • working with journey and playbook actions.

Ortto acceptable usage policy

All Ortto users are required to comply with the acceptable usage policy when sending messages via Ortto’s products and services or otherwise through Ortto. You can read the policy under Ortto acceptable usage policy.

Email deliverability

Learn about creating successful email campaigns under Improving email deliverability, including:

• Understanding email deliverability,
• Crafting email messages to protect deliverability, and
• Email non-delivery and complaints.

SMS deliverability

Learn about creating successful email campaigns in the SMS deliverability guide.