System person fields
This page lists the built-in fields that appear in the Person category when you click Filter to return results for a segment of the people in your customer data platform (CDP).
Choosing a field will present you with a number of filter condition options, depending on your choice.
Learn more about filtering people in Working with filters.
Person field | Description (Return people…) |
---|---|
Tag |
Who match the tag value you specify. |
Proximity |
Who match the distance and location you specify. |
Engagement |
Who have a specific star rating value. |
Name |
Who match the name value you specify.
First name and last name are treated as a single value.
For example, if you use the letter
|
First name |
Who match any part of a first name value only. |
Last name |
Who match any part of a last name value only. |
Who match the email address value you specify. |
|
Birthday |
Who match the relative or absolute date you specify. Relative dates are calculated from the day you choose them (e.g. 2 days ago will capture a different date span depending on when you specify it). Absolute dates are specific dates that are not affected by when you choose them (e.g. April 1 2022 to April 30, 2022). |
Phone number |
Who match the phone number value you specify. |
City |
Who match the city value you specify. |
Region |
Who match the region value you specify. |
Postal code |
Who match the postal code value you specify. |
Country |
Who match the country value you specify. |
Created |
Whose record was created in your Ortto account’s customer data platform (CDP) on the relative or absolute date you specify. |
Edited |
Whose CDP record was last edited on the relative or absolute date you specify. |
First seen |
Whose first interaction was on the relative or absolute date you specify. |
Last seen |
Whose last interaction was on the relative or absolute date you specify. |
Initial UTM campaign source |
Who match the initial UTM campaign source value you specify. |
Initial UTM campaign name |
Who match the initial UTM campaign name value you specify. |
Initial UTM campaign medium |
Who match the initial UTM campaign medium value you specify. |
Initial UTM campaign content |
Who match the initial UTM campaign content value you specify. |
Initial UTM campaign term |
Who match the initial UTM campaign term value you specify. |
GDPR |
Who match the GDPR value you specify. |
Email permission |
Who match the email permission value you specify. |
Email unsubscribe date |
Who unsubscribed from email on the relative or absolute date you specify. |
Email subscribe date |
Who subscribed to email on the relative or absolute date you specify. |
Total spent |
Who match the dollar value you specify. |
Total attributed |
Who match the dollar value you specify. |
Initial source |
Based on how they were added to the people list (such as manually created or via spreadsheet import). |
Subscribed via URL |
Who match the URL value you specify. |
SMS permission |
Who match the SMS permission value you specify. |
SMS unsubscribe date |
Who unsubscribed from SMS on the relative or absolute date you specify. |
SMS subscribe date |
Who subscribed to SMS on the relative or absolute date you specify. |
External ID |
Who match the external ID value you specify. |