System person fields

This page lists the built-in fields that appear in the Person category when you click Filter to return results for a segment of the people in your customer data platform (CDP).

Choosing a field will present you with a number of filter condition options, depending on your choice.

Learn more about filtering people in Working with filters.

Person field Description (Return people…)

Person field	Description (Return people…)
Tag	Who match the tag value you specify.
Proximity	Who match the distance and location you specify.
Engagement	Who have a specific star rating value.
Name	Who match the name value you specify. First name and last name are treated as a single value. For example, if you use the letter `a` as a filter value: contains will return matches with `a` in either the first or last name, but starts with will return only matches whose first name starts with `a`.
First name	Who match any part of a first name value only.
Last name	Who match any part of a last name value only.
Email	Who match the email address value you specify.
Birthday	Who match the relative or absolute date you specify. Relative dates are calculated from the day you choose them (e.g. 2 days ago will capture a different date span depending on when you specify it). Absolute dates are specific dates that are not affected by when you choose them (e.g. April 1 2022 to April 30, 2022).
Phone number	Who match the phone number value you specify.
City	Who match the city value you specify.
Region	Who match the region value you specify.
Postal code	Who match the postal code value you specify.
Country	Who match the country value you specify.
Created	Whose record was created in your Ortto account’s customer data platform (CDP) on the relative or absolute date you specify.
Edited	Whose CDP record was last edited on the relative or absolute date you specify.
First seen	Whose first interaction was on the relative or absolute date you specify.
Last seen	Whose last interaction was on the relative or absolute date you specify.
Initial UTM campaign source	Who match the initial UTM campaign source value you specify.
Initial UTM campaign name	Who match the initial UTM campaign name value you specify.
Initial UTM campaign medium	Who match the initial UTM campaign medium value you specify.
Initial UTM campaign content	Who match the initial UTM campaign content value you specify.
Initial UTM campaign term	Who match the initial UTM campaign term value you specify.
GDPR	Who match the GDPR value you specify.
Email permission	Who match the email permission value you specify.
Email unsubscribe date	Who unsubscribed from email on the relative or absolute date you specify.
Email subscribe date	Who subscribed to email on the relative or absolute date you specify.
Total spent	Who match the dollar value you specify.
Total attributed	Who match the dollar value you specify.
Initial source	Based on how they were added to the people list (such as manually created or via spreadsheet import).
Subscribed via URL	Who match the URL value you specify.
SMS permission	Who match the SMS permission value you specify.
SMS unsubscribe date	Who unsubscribed from SMS on the relative or absolute date you specify.
SMS subscribe date	Who subscribed to SMS on the relative or absolute date you specify.
External ID	Who match the external ID value you specify.

Tag

Who match the tag value you specify.

Proximity

Who match the distance and location you specify.

Engagement

Who have a specific star rating value.

Name

Who match the name value you specify. First name and last name are treated as a single value. For example, if you use the letter a as a filter value:

contains will return matches with a in either the first or last name, but
starts with will return only matches whose first name starts with a.

First name

Who match any part of a first name value only.

Last name

Who match any part of a last name value only.

Email

Who match the email address value you specify.

Birthday

Who match the relative or absolute date you specify. Relative dates are calculated from the day you choose them (e.g. 2 days ago will capture a different date span depending on when you specify it). Absolute dates are specific dates that are not affected by when you choose them (e.g. April 1 2022 to April 30, 2022).

Phone number

Who match the phone number value you specify.

City

Who match the city value you specify.

Region

Who match the region value you specify.

Postal code

Who match the postal code value you specify.

Country

Who match the country value you specify.

Created

Whose record was created in your Ortto account’s customer data platform (CDP) on the relative or absolute date you specify.

Edited

Whose CDP record was last edited on the relative or absolute date you specify.

First seen

Whose first interaction was on the relative or absolute date you specify.

Last seen

Whose last interaction was on the relative or absolute date you specify.

Initial UTM campaign source

Who match the initial UTM campaign source value you specify.

Initial UTM campaign name

Who match the initial UTM campaign name value you specify.

Initial UTM campaign medium

Who match the initial UTM campaign medium value you specify.

Initial UTM campaign content

Who match the initial UTM campaign content value you specify.

Initial UTM campaign term

Who match the initial UTM campaign term value you specify.

GDPR

Who match the GDPR value you specify.

Email permission

Who match the email permission value you specify.

Email unsubscribe date

Who unsubscribed from email on the relative or absolute date you specify.

Email subscribe date

Who subscribed to email on the relative or absolute date you specify.

Total spent

Who match the dollar value you specify.

Total attributed

Who match the dollar value you specify.

Initial source

Based on how they were added to the people list (such as manually created or via spreadsheet import).

Subscribed via URL

Who match the URL value you specify.

SMS permission

Who match the SMS permission value you specify.

SMS unsubscribe date

Who unsubscribed from SMS on the relative or absolute date you specify.

SMS subscribe date

Who subscribed to SMS on the relative or absolute date you specify.

External ID

Who match the external ID value you specify.