Working with campaigns

Overview

Ortto’s campaigns are a powerful tool to keep your subscribers and customers engaged.

You can use them to:

• Welcome new subscribers.
• Convert subscribers into customers.
• Onboard new customers and expand relationships with existing ones.
• Recover abandoned carts.
• Gather reviews from VIP customers to build awareness.
• Update audiences with relevant announcements, promotions, product catalogs, and newsletters.

Accessing campaigns

Navigate to Marketing > Campaigns.

Campaigns page

On the Campaigns page in Ortto, you can manage all aspects of your campaigns, including:

1. Create a new campaign, which includes:
   1. Email campaigns.
   2. Playbook campaigns.
   3. SMS campaigns.
   4. Journey campaigns.
   5. Push notifications.
2. Manage campaigns, which includes:
   1. Viewing a campaign.
   2. Customizing your email footer.
   3. Email forward for recipients.
   4. Personalizing campaign content with Liquid.
   5. Making journey and playbook campaign emails transactional.
   6. Matching activity attributes in journeys.
   7. Understanding journey exit reasons.
   8. Sending playbook messages on specific days.
   9. Working with journey and playbook actions.

Ortto acceptable usage policy

All Ortto users are required to comply with the acceptable usage policy when sending messages via Ortto’s products and services or otherwise through Ortto.

You can read the policy under Ortto acceptable usage policy.

Email deliverability

Learn about creating successful email campaigns under Improving email deliverability, including:

• Understanding email deliverability.
• Crafting email messages to protect deliverability.
• Email non-delivery and complaints.

SMS deliverability

Learn about creating successful email campaigns in the SMS deliverability guide.