Working with campaigns

Ortto’s campaigns is a powerful feature that allows you to keep your audiences of subscribers and customers engaged with your business, by:

welcoming new subscribers,
converting subscribers into customers,
onboarding new customers, as well as expanding existing ones,
recovering abandoned carts,
getting more reviews from VIP customers to build awareness, and
updating your audiences with relevant announcements, promotions, product catalogs, and newsletters.

Access the campaigns page

To access Ortto’s Campaigns page:

Ensure you are signed in to Ortto.
Click Campaigns in the navigation drawer on the left to open Ortto’s Campaigns page, which lists all of your Ortto account’s configured campaigns.

On this page, you can manage all aspects of your campaigns in Ortto, including the ability to:
- create a new campaign, which includes:
  - an email campaign,
  - a playbook campaign,
  - an SMS campaign, and
  - a journey campaign.
- manage campaigns, which includes:

Ortto acceptable usage policy

All Ortto users are required to comply with the acceptable usage policy when sending messages via Ortto’s products and services or otherwise through Ortto. You can read the policy under Ortto acceptable usage policy.

Email deliverability

Learn about creating successful email campaigns under Improving email deliverability, including:

SMS deliverability

Learn about creating successful email campaigns in the SMS deliverability guide.