Benefits of custom tracking subdomains

Overview

Ortto provides a range of tracking features, including email link clicks and website activity. This article explains the benefits of using a custom tracking subdomain.

Custom tracking subdomain

By default, Ortto uses shared domains/subdomains for tracking, which can affect deliverability due to the shared nature. With a custom tracking subdomain, you can host the same tracking features on your own domain.

Key benefits

• Better email deliverability: Isolates your reputation for improved email deliverability.
• Protection: Safeguards your domain from third-party security services that list shared domains.
• Increased trust: Subscribers feel more comfortable clicking links from your branded domain.

Using a custom tracking subdomain isn’t required but offers more advantages over the default shared domains.

To utilize this free feature in your Ortto account, follow the instructions outlined here.