How to unsubscribe contacts via Zapier

Overview

With our Zapier integration, you can automate workflows to unsubscribe contacts in Ortto whenever a specific action happens in another app. Zapier makes it easy to move data between different web applications without manual effort.

Connect Ortto to Zapier

Before you start, make sure you've connected Ortto to Zapier. If you haven't, follow our guide to set up the integration. Once you're connected, you can move on to the next step

Unsubscribing contacts via Zapier

Here’s how to set up an automated workflow to unsubscribe contacts in Ortto when their email is added to a Google Sheets spreadsheet. This is just one example—you can use any trigger you prefer in Zapier.

Steps to set up:

1. Create a new zap in Zapier:
   • App: Google Sheets.
   • Trigger Event: New or Updated Spreadsheet Row
   • Account: Your Google Sheets account
   

2. Configure the Trigger:

• Spreadsheet: Choose the spreadsheet with your data.
• Worksheet: Select the worksheet that contains the data.
• Trigger column: Choose the column that will trigger the Zap when updated. This is usually the column with the email address or unique identifier.

3. Test the Trigger:

• Click Test trigger to pull sample data from your sheet.
• Select a sample record and click Continue with selected record.

4. Add an action to Unsubscribe in Ortto:

• App: Ortto
• Action Event: Unsubscribe a Person
• Account: Your Ortto account

5. Configure the Action:

• Search By: Select the unique identifier (e.g., email) to find the contact in Ortto.
• Email: Choose the email field from your Google Sheet. If you selected a different identifier in the previous step, that field will appear here.

6. Test the Action:

• Click Test step. If successful, you’ll be able to publish your Zap.

Once your Zap is set up, it will automatically unsubscribe contacts in Ortto whenever the trigger occurs!

Finding contacts unsubscribed via Zapier

When contacts are unsubscribed through Zapier, we log the Unsubscribed from email activity in Ortto.

To find these contacts, create a filter via CDP > People with the following conditions:

• Unsubscribed from email activity.
• Source contains zapier.