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Email preference center

The Preference center page allows you to configure the content of Ortto’s web pages for its email subscription preferences. These web pages are accessible when the recipient of an Ortto email message (sent from an email or journey campaign) clicks on the Update preferences link in the email footer.

NOTE: If your account has no public audiences (you have not added any audiences to the email preference center), then the email preference center will not be available to your contacts. This means that contacts will only see an Unsubscribe link in the default email footer provided by Ortto.

Access the Preference center page

To access the Email preference center page, navigate to Settings > Email > Preference center.

On the resulting Email preference center page, you can configure the page’s:

Content

Under this tab, you can configure the content a contact sees when they are interacting with the preference center.

Expand the relevant sections in the Content tab to edit a page’s title, description, and link and button text.

Home (opted-in)

This web page:

  • appears after a recipient clicks the Update your preferences link in an email message, and
  • includes any audiences configured to appear as an email preference center option.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Home (opted-in) section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    • Title
    • Description and Sub-description
    • Unsubscribe link
    • Save button.

Home (opted-out)

This web page appears after a recipient clicks the Update your preferences link in an email message.

The subscribe link provided on this page will opt the person in to receive email messages from you. It also means that any audience that the person qualifies for (they meet the audience entry criteria), they can now receive email communications sent to that audience.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Home (opted-out) section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    1. Title
    2. Description and Sub-description
    3. Subscribe link.

Subscription updated

This page appears when a contact toggles off their subscription to an audience in your preference center.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Subscription updated section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    1. Title
    2. Your subscription has been updated
    3. You may now close this window.

NOTE: A contact cannot subscribe themselves to a specific audience – they must meet the audience entry criteria to become a member.

Confirm unsubscribe

This page appears when a contact chooses to unsubscribe from a particular list (audience) or unsubscribe from all email. 

The editable content in this section and what gets shown to a contact depends on what type of audience the email was sent to:

  • Email sent to a private audience (one not added to the email preference center) will give contacts the option to unsubscribe from all email. 
  • Email sent to a public audience (one added to the email preferences center) will give contacts the option to unsubscribe from this list (the specific audience rather than all email).

Learn more about this under Subscription preferences in email and SMS messages, in Working with subscription preferences.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Confirm unsubscribe section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    1. Title
    2. Description stop receiving emails (for email sent to a private audience) / Description stop receiving similar emails (for email sent to a public audience)
    3. Unsubscribe from this list / Unsubscribe from all email
    4. Footer.

Unsubscribed (collect feedback)

This page appears when a contact has chosen to unsubscribe from all emails. 

The editable content in this section and what gets shown to a contact depends on what type of audience the email was sent to:

  • Email sent to a private audience (one not added to the email preference center) will give contacts the option to unsubscribe from all email. 
  • Email sent to a public audience (one added to the email preferences center) will give contacts the option to unsubscribe from this list (the specific audience rather than all email).

Learn more about this under Subscription preferences in email and SMS messages, in Working with subscription preferences.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Unsubscribed (collect feedback) section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    1. Title
    2. Header
    3. No more similar email (for email sent to a public audience) / No more email from this company (for email sent to a private audience)
    4. Question
    5. Answer fields
    6. Please explain
    7. Submit button
    8. Footer.

Feedback submitted

This page appears after the contact has unsubscribed and submitted feedback.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Feedback submitted section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    1. Title
    2. Thank you for your feedback
    3. You may now close this window
    4. Footer.

Already unsubscribed

This page appears after a contact clicks the Unsubscribe link in an email again, after already having unsubscribed.

To configure this web page:

  1. On the Email preference center page, under the Content tab, click to expand the Already unsubscribed section.
  2. If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the home page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.
  3. If required, you can customize the page’s default text by editing the following fields:
    1. Title
    2. You’re already unsubscribed
    3. Resubscribe.

NOTE: The Resubscribe link will subscribe the contact to receive all emails from you. It will also enter them into any audiences they qualify (meet the entry criteria) for. The contact can then manage their subscriptions via the email preference center.

Opt-in emails

How users become subscribed to email will differ depending on the opt-in method you have set for your subscribers at Settings > Email > Email settings > Opt-in method.

Style

Under the Style tab, you can manage the look of your email preference center pages.

Add a logo, select the colors and theme, and choose your fonts. Please refer to the brand book guidelines regarding logo size. 

Audiences

The Audiences tab is where you manage the audiences displayed in your email preference center.

To add audiences to your email preference center:

  1. Click Add subscription audience.
  2. Select an audience.
  3. Once the audience has been added, click its name to expand the display text options.
  4. Click Save & exit to finish.

To change how the subscription audiences list is ordered, click and drag the reorder icon next to an audience to reposition it.

Edit an audience's public name and description

For audiences added to your email preference center, you can provide a public name (subscription name) and description for the audiences you want displayed in your email preference center.

Giving your audiences useful names related to their purpose will help your contacts decide which audience they want to remain subscribed to. For example, give your audiences names like “Newsletter”, “Announcements”, “User onboarding” and so on, so people know what to expect.

Learn more about naming audiences and creating a subscriber-friendly preference center in Working with subscription preferences.

To edit the descriptions of your audiences, click the audience name to access the display text options. Edit the text in the Subscription name and Description fields, as required.

If you have translations enabled at Settings > General > Language > Translations, you will see a Language option. Here you can select the language the page will be presented in. Ortto’s AI will provide an automatic translation which you can manually edit if you need to change it.

Remove an audience from the email preference center

To remove an audience from the email preference center, at the Audiences tab:

  1. Click the name of the audience you wish to remove.
  2. In the expanded audience options, click the trash icon.
  3. Click Save & exit to finish.

Translations

This tab lists the languages in which your email preference center can be displayed, depending on the languages you have selected at Settings > General > Language > Translations and the contact’s language preference.

Ortto’s AI will provide translations for the preference center page content.

You can preview a version of the preference center in each language by clicking the language preview menu.