Default data source audiences

When you integrate a data source with Ortto, we automatically create audiences based on relevant activities, such as customer information and behavior. This helps you target your marketing to audiences where you can make more money, such as customers who may have only ever ordered once.

You can modify or archive these audiences but for most businesses we recommend using these audiences to help you find opportunities for retention and growth.

The audiences added in Ortto when you connect the relevant data source are listed by data source integration type:

eCommerce audiences

These default audiences are added upon connection with BigCommerce, PrestaShop, Shopify and WooCommerce.

Customers — customers that have spent any amount of money in your store.
Single order customers — customers who have ordered once.
Abandoned browsers — contacts who have viewed a product more than 1 time in the last 14 days and have not placed an order or abandoned a cart in that same period.
Abandoned carts — contacts appear in this audience when they have abandoned a cart in the last 7 days and not completed an order in the last 7 days. An abandon cart is defined as having not completed an order within 15 minutes after the last product is added to the cart.
Virgin customers — contacts who opted into marketing but have never completed an order.
Waiting on stock — where a browser or customer has requested to be notified when an item that is out of stock is back in stock.
Slipping customers — customers who have ordered in the last 90 days but haven’t ordered again in the last 30 days. This is relevant to stores where a customer is expected to order to a particular cadence.
Repeat customers — where a customer has ordered more than once.
VIP customers — customers who have spent more than a total of $1000.

Payments audiences

These default audiences are added upon connection with Chargebee, Recurly and Stripe.

On a trial — people who started a trial less than 30 days ago.
Engaged trials — people who are currently on a trial and their engagement rating is greater than 3 stars.
Customers — customers who have an active subscription.
Power users — people appear in this audience when they are a member of the Customers audience and their engagement rating is 5 stars.
Slipping trials — people appear in this audience when they are a member of the On a trial audience and started a trial more than 2 days ago, but their engagement is low (measured by engagement rating or last seen).
Slipping customers — customers who have an active subscription (are members of the Customers audience) but haven’t engaged in more than 30 days.
Expired trials — people who started a trial more than 30 days ago but have not subscribed to the product or service.

CRM audiences

These default audiences are added upon connection with Pipedrive.

Slipping subscribers — people who have subscribed to receive email marketing messages but have not engaged with a campaign for more than 30 days.
New deals — people appear in this audience when they are associated with at least 1 deal in the last 90 days.
Engaged deals — people appear in this audience when they are associated with at least 1 new deal, and no lost deals, in the last 90 days. People in this audience also have at least 1 user session logged in the last 30 days or their associated deal has been updated more than twice in the last 30 days.
Slipping deals — people appear in this audience when they are associated with at least 1 new deal, and no lost deals, in the last 90 days. People in this audience also nave no won deals, and the deal has not been updated in the last 30 days or last engagement was more than 30 days ago.
Customers — people/organizations associated with at least one won deal.
Repeat customers — people/organizations associated with at least 2 won deals.
Slipping customers --people appear in this audience when they are a member of the Customers audience but have not engaged in more than 30 days.