Using Facebook Ads in Ortto

Overview

This page explains how to get the most out of your Facebook integration by using Facebook as a data destination for Ortto audiences and leveraging Facebook Ads shapes within journeys.

Learn more about connecting Facebook in Ortto.

Using Facebook as a destination

You can use Ortto audiences synced to Facebook to create campaigns. Here’s how to set Facebook Ads as a destination:

1. Go to CDP> Audiences and select the audience you want to edit.
2. In the audience view, click Add or edit under Destinations in the left panel.
3. Select Facebook Ads, then click Save.

That’s it! Your audience is now set up for Facebook Ads.

Use-case: Create a lookalike audience

You can use your customer data in Ortto to create a lookalike campaign in Facebook Ads Manager. A lookalike campaign targets potential customers who resemble your existing ones.

Here’s how to set it up:

1. Create an Audience: If you haven't already, create an audience of your top-performing customers using filters like subscribers, MRR above $X, or AOV above $X.
2. Add Facebook Ads as a Destination: Ensure you select Facebook Ads during audience setup or in the audience view.
3. Sync to Facebook: Once your audience is synced, go to Ads Manager in your Meta Business Suite.
4. Create the Ad: Select the synced audience for your lookalike campaign.

Using Facebook actions

You can use Ortto's Journeys to manage your Facebook audience by adding or removing contacts based on specific conditions.

Here’s how it works:

• Add contacts: Automatically include contacts in your Facebook audience when they meet certain criteria.
• Remove contacts: Automatically exclude contacts from your audience if they no longer meet the conditions.

Use-case: Re-target customers who interacted with your content

If you have customers who downloaded your ebook, you can easily sync this audience to Facebook using a Journey. Once they convert, you can remove them from the audience.

After connecting your Facebook data source, you can access these actions in Journeys and Playbooks:

Here’s an overview of the Journey: