What is the APCID
Overview
Ortto automatically appends the ?apcid= tracking code to links in your emails. This parameter enables us to track link click activity so you can measure engagement and performance across your campaigns. It’s a standard part of how customer behavior is monitored in Ortto and is important for analytics.
NOTE: This is only for tracking purposes as the customer will be redirected and land on the intended link they click.
Can you remove the APCID?
In most cases, we recommend keeping the click tracking enabled, as it helps ensure accurate reporting. However, if you have a specific use case (e.g. custom landing pages that break with appended query parameters), you can prevent tracking for individual links in your email.
NOTE: This method is technical and may require input from your web or email development team.
To remove the tracking for a specific link:
- Open the email in the design editor.
- Insert a HTML block where the untracked link should go (instead of using a text or button block).
- Within the HTML block, add your link and include the
data-notrack="1"attribute.EX:
<a href="#anchor" data-notrack="1">Jump to call to action</a> - Edit the HTML to include any required CSS styles or fonts for design purposes.
For more guidance on some of these steps, you can visit our guide on how to add data-notrack="1".
Additional behaviours and troubleshooting
If you’re running into unexpected issues while testing links (e.g. URLs breaking or redirecting incorrectly), it may be related to how your website or landing pages handle query parameters like ?apcid=.
For more information and troubleshooting tips, refer to our guide on troubleshooting broken test links.