Using liquid in SMS

Overview

Ortto allows you to use Liquid template language in your email, SMS, and push notifications. This helps you personalize content by combining merge tags with Liquid syntax for dynamic messages.

Learn more about personalizing campaign content with liquid.


SMS

You can use Liquid syntax and merge tags when creating an SMS message on the Content page.

  1. Click within the Text section and type your Liquid syntax and merge tags in raw format (instead of using the insert merge tag feature).

The SMS preview will show the raw syntax, but the message will display the relevant values (like the recipient's first name) when they receive it.

SMS message with complex Liquid syntax.

For simpler cases, you can easily insert merge tags using the person icon in your message content, like personalizing with the recipient’s first name.

The above approach is for more complex Liquid syntax.

SMS message with merge tag.