Understanding tag support in liquid
Overview
Ortto allows you to use Liquid template language in your email, SMS, and push notifications. This helps you personalize content by combining merge tags with Liquid syntax for dynamic messages.
Learn more about personalizing campaign content with liquid.
Tag support in liquid
Tags added to your contacts can be utilized in your Liquid syntax.
While this functionality isn't directly displayed in the Insert merge tag dialog, you can reference tags using two methods.
Direct tag match
This option returns results only for contacts who have exactly the specified tag. If a contact has the selected tag along with additional tags, they will not be included in the results.
Tag contains
This option returns results for contacts who have the specified tag, regardless of whether they have other tags as well.
NOTE: This activity does not utilize tag-added data, and therefore, it is not affected by any data retention settings.