Understanding tag support in liquid
Overview
Ortto allows you to use Liquid template language in your email, SMS, and push notifications. This helps you personalize content by combining merge tags with Liquid syntax for dynamic messages.
Learn more about personalizing campaign content with liquid.
Tag support in liquid
Tags added to your contacts can be utilized in your Liquid syntax.
While this functionality isn't directly displayed in the Insert merge tag dialog, you can reference tags using two methods.
Direct tag match
Returns results exclusively for contacts with a specific tag applied.
Tag contains
Returns results for partial tag matches.
This method ensures that liquid is returned for any record with the specified tag, unaffected by other tags.
NOTE: This activity does not utilize tag-added data, and therefore, it is not affected by any data retention settings.