Prevent tracking clicks or appending parameters to specific URLs
When creating your email at the Content step, you can modify individual link URLs included in your email message to not be tracked or have UTM parameters or an email hash appended, even if you have link click tracking, automatic UTM parameters and adding an email hash enabled at Setup.
Ortto provides two custom tags that you can add to the end of URLs in your email content:
#orttonochange— This option will prevent UTM parameters and a hashed email address being appended to a URL.#orttonotrack— This option will prevent tracking and appending parameters and a hashed email address to a specific URL.
This table provides an overview of each option:
Tag | Track link clicks | Append UTM parameters | Append email hash |
|---|---|---|---|
#orttonochange | ✓ | X | X |
#orttonotrack | X | X | X |
NOTE: Currently these tags are only available for use in email messages (as a single-send campaign, or in a journey or playbook).
Add tags to URLs in the email message
To use these URL-modifying tags, you simply add the relevant option to the specific link URL in your draft email message, e.g. www.mybrand.com/pricing?#orttonochange
The #orttonochange/#orttonotrack tag will be stripped from the link so recipients won't see it.
Here is an example email message containing a regular link without a tag, which will have tracking, UTMs and hashed email enabled. The other two links in the example use one of each of the Ortto tag options.
When the email message is sent, the links will behave as follows:
The regular link will have clicks tracked, and will have UTM parameters and a hashed email address added:
The #orttonochange link will have clicks tracked but will have no parameters added when hovered over in the sent email or in the browser (when clicked).
The #orttonotrack link will not have clicks tracked and will have no parameters added when hovered over in the sent email or in the browser (when clicked).
