Autopilot: Action - Add to Facebook Custom Audience

This action adds a contact to a Facebook Custom Audience.

You can also remove a contact from a Custom Audience using the Remove From Facebook Custom Audience action.

What are Custom Audiences?

Custom Audiences allow you to target specific contacts with Facebook and Instagram ads. It's often referred to as "remarketing". Learn more about Custom Audiences here.

How do I connect to Facebook?

To use this action you need to connect to Facebook. You can do this in Settings:

Click "Connect to Facebook" and follow the login steps on Facebook.

How do I create a Custom Audience?

You can create a Custom Audience via Autopilot or Facebook.

To create a Custom Audience via Autopilot, click on the action and then follow the steps below:

To create a Custom Audience via Facebook, go to theFacebook Ads Managerand follow the steps below:

You'll notice that on the "Add Customer List" step I pasted "". You can paste any email address here; Facebook simply requires one email address to complete the setup. Ultimately you'll be adding contacts to the Custom Audience via Autopilot.

Now when you create an ad, you can select your Custom Audience:

How do I add contacts to a Custom Audience?

You can add contacts to a Custom Audience by connecting any trigger to the Add to Audience action.

For example, you could add a contact to a Custom Audience when they:

If you want to add a large number of contacts (e.g. all of your existing customers) to a Custom Audience you can use the List Trigger.

For example, imagine you run a pet food company and want to target your existing pet food customers with ads for a new premium product line. You would select your customer list on the trigger, and then select your audience on the action:

If you wanted to target customers differently based on the type of pet they own, you could use conditions:

You can also combine the Add to Audience action with theRemove from Audienceaction to change the ads displayed when a particular event occurs or a field changes (for example, a lead's status).


What information is used to match contacts?

When a contact is added to this action we send Facebook the following information, if available:

  • email address;
  • work phone (sometimes this field is simply referred to as "phone"); and
  • mobile phone.

Facebook then takes this information and checks if any of their users match it. If they do, they will be added to the Custom Audience.

Can I see exactly who was successfully added to a Custom Audience?

No. Facebook don't allow this for privacy reasons. You can learn more about this here.