How email forward works

Overview

The Forward link is included by default in the email footer, alongside links to unsubscribe, manage preferences, and view the email online.

When using the default email footer, the forward link is included by default as shown below.

Screenshot showing the forward link within an email footer.

If you are creating your own footer within an email, you can add the forward link by selecting Special links > Footer > Forward within your email campaign.

GIF showing how to add the forward link.

When a recipient clicks the Forward link, they’re directed to a hosted page where they can enter the contact details and an optional personal message for the new recipient. Emails can only be forwarded to one recipient at a time.

Screenshot showing the hosted page when a recipient is forwarding an email.

NOTE: Emails that were delivered more than 30 days ago cannot be viewed online or forwarded.


What happens when a person receives a forwarded email?

The recipient of a forwarded email will see the original message, along with any personal note added. However, they won’t be able to react to the email (if Email reactions are enabled) but they will have the option to subscribe to your mailing list.

Example view of a forwarded email including the subscribe option.

If the person who receives the forwarded email chooses to subscribe:

  • Existing contacts in your CDP: The subscription status will be updated (if previously unsubscribed).
  • New contacts: Will be created as a contact and subscribed to email. The subscription context will be visible in the activity log as shown below.
Screenshot showing subscribe context via an email forward.