Ortto user guide

Ortto is a leading marketing automation service that makes it easy to automate communications via email notifications, such as regular email newsletters, abandoned cart emails, as well as SMS messages, and more, to help grow your business faster.

This guide is for users who want to interact with Ortto through its main user interface (UI).

Key features

Ortto has the following key features that help grow your business:

  1. Converts all your website traffic into subscribers;

  2. Organizes your subscribers and customers into key audiences;

  3. Targets each audience with personalized marketing campaigns;

  4. Sends branded newsletters, product announcements and catalogues frequently; and

  5. Makes better decisions with insightful reports and dashboards, helping you stay one step ahead of your competition.


If you are a developer wanting to interact with Ortto through its API, learn more in the Ortto developer guide.